Natana Cosmetics is a Spanish–born, vegan “Conscious Beauty” skincare brand that marries high-efficiency formulations—many powered by upcycled grape lees—with sustainability, social impact, and minimalist elegance. Our redesign refined the typographic logo and established a cohesive type system rooted in natural, effortless elegance: softened letterforms, carefully balanced spacing, and organic alignment evoke a sense of grounded refinement. This visually reinforces Natana’s ethos—clean, understated, purposeful—and elevates its presence across packaging, digital touchpoints, and brand communications into a unified, highly polished identity.